Mupi advertising refers to outdoor or indoor visual advertising displays are on a freestanding structure. They usually located in public spaces such as sidewalks, bus stops, shopping centers, and transit areas.
The term “Mupi” originally comes from the French company JCDecaux, where it was an acronym for Mobilier Urbain pour l’Information (Urban Furniture for Information). Over time, the term has become widely used to describe vertical poster displays,including:
Mupi advertising is popular because it offers:
If you’ve ever walked through a busy city street or waited at a bus stop, you’ve seen a Mupi .Even if you didn’t know its name, A Mupi is a freestanding advertising display unit. They are usually found in urban areas, which shows posters or digital ads. These vertical panels are a highly effective medium for delivering visual messages to pedestrians, drivers, or public transit users. Ads Companies use Mupis to advertise products, services, or events in a bold, attention-grabbing way.
As a professional LED display manufacturer, SightLED can provide customers with high-quality Advertising Mupi Posters. You can choose our Indoor & Outdoor Mupi Posters or Tri-fold LED Poster to make your advertising unmissable.
Our Indoor Mupis LED Display Poster is a new-generation digital signage for immersive brand communication. With The ultra-thin 18mm design, it fits seamlessly into modern interiors and offers a sleek, immersive visual experience.
Moreover, It supports multiple control options including USB, WiFi, HDMI, and cloud management. You can easily update local and remote content. In addition, the poster can be installed in various ways, like wall-mounted, free-standing, or column-style
You can choose pixel pitch options from P0.7 to P2.5. it delivers 4K and even 8K visual effects when combined in multi-screen configurations.
Thanks to Energy-efficient common-cathode design, it can reduce power consumption by up to 40%, while modular construction allows quick, single-point maintenance.
360° adjustable bracket, wall hanging, column display, creative angle installation
Modular magic: Arrange 6 units into a seamless giant screen with invisible seams
Easy-to-replace modules for easy maintenance, front or rear access.
Oposter series is a high-end outdoor GOB Poster. It is built to redefine outdoor advertising and information sharing. Oposter has stunning HD images that stay sharp even in bright sunlight. Therefore, is good for outdoor event promotions, public notices, or brand messages.
Equipped with IP65 protection, it laughs off rain, dust, and extreme temperatures. In addition, Thanks Its flexible movement design, you can reposition it effortlessly, while fast installation cuts setup time, so you launch campaigns or share critical info without delays.
With the latest outdoor GOB technology, you can choose 1.2/ 1.5/ 1.9mm pitch to outdoor scenes. 100,000:1 ultra-high contrast raⅥo of more than 3500nits brightness, contents are viewable in direct sunlight.
Durable LED Mupi for public information displays with 3840Hz refresh rate, front serviceability. It Offers consistent, vibrant info dissemination, ideal for parks, stations & urban hubs.
An LED tri-fold display poster is a foldable, high-resolution digital display for portability and versatility. Typically measuring 640×1920mm when folded and expanding to 1280×1920mm when unfolded, it uses LED from P1.25 to P3. With foldable design, it allows to switch between a single large screen or a double-sided display.
Equipped with ultra-fine pixel pitch options like P1.25, P1.53, P1.86, and P2.5, this smart LED poster will bring crystal-clear visuals, even from close viewing distances. A ≥3840Hz refresh rate offers smooth video playback without flicker, while a contrast ratio of 8000:1 brings out deep blacks and vivid colors.
To protect the LEDs, We use GOB technology to improve scratch-resistant, moisture-proof, anti-collision performance.
built with an aviation-grade lightweight yet durable aluminum frame. Four smooth-rolling industrial casters make it easy for one person to move and position the unit. No tools, no complicated assembly. Just plug in the power, connect your content source, and you’re ready to shine.
When fully unfolded, it creates a large-format 1280mm x 2070mm LED wall that perfect for backdrops and branding walls. Fold it into a double-sided mode (640mm x 2070mm x 110mm), and you instantly double your message exposure without increasing the footprint.
Mupis come in a variety of formats. They are suited for specific communication goals and environments. From simple static displays to high-tech LED and digital screens, these many Mupi styles to allow brands to tailor their advertising strategy. Depending on your campaign objectives, location, and budget, you can choose from simple Mupis, rotary Mupis, Mupi watches (clock Mupis), digital Mupis, or LED Mupis. Let’s break each one down.
A Simple Mupi is the most traditional form of this medium. It has a single printed poster enclosed in a protective glass or acrylic case. These Mupis are usually non-digital and backlit to ensure visibility both day and night. They are commonly installed at sidewalks, bus stops, and plazas.
Because of their simplicity, they are cost-effective and ideal for static campaigns. Becuse the content doesn’t need to change frequently. Local governments, event organizers, and small businesses often favor simple Mupis due to their straightforward implementation and high visibility in foot traffic zones. So, they provide a clear, focused message without the distractions of moving visuals.
Rotary Mupis take the concept a step further by rotating between two or three posters. The internal motor system shifts posters automatically, allowing advertisers to run multiple campaigns in the same space. With rotating mechanism design, it can maximize ad exposure without requiring additional installation space.
They are especially useful in high-traffic people frequently pass by areas. Rotary Mupis can be programmed to change at set intervals, keeping the content dynamic and fresh. From a branding perspective, they offer a balance between simplicity and variety. Therefore, it is ideal for multiple visuals or messages campaigns.
The Mupi Watch, or Clock Mupi, integrates a traditional analog or digital clock with advertising space. These Mupis has a dual purpose. It provides time and displaying ads.
People tend to glance at clocks frequently, especially in public areas. This natural behavior increases the likelihood that they will also notice the adjacent advertisements. Mupi watches are practical, functional. Therefore, they are widely used for public service announcements or local advertising.
A Digital Mupi replaces traditional printed posters with an LCD or LED screen . They can display digital content, including images, videos, and animations. These are among the most modern and engaging types of Mupis. Because they allow real-time content updates and interactive features.
They are commonly installed in shopping malls, airports, metro stations, and other high-footfall locations. Moreover, Digital Mupis support dynamic marketing campaigns, live data integration ,like weather or news, and even audience interaction via QR codes or touch screens. With their sleek appearance and versatile capabilities, they’re perfect for tech-savvy brands looking to make an impression.
Similar to digital Mupis, LED Mupis use LED technology to create bright, high-contrast displays. These are particularly suited for outdoor environments due to their excellent visibility in sunlight and at night. They are energy-efficient, weather-resistant, and support vibrant video content.
LED Mupis are often used for large-scale advertising or digital billboards in city centers. Due to their robustness and eye-catching brilliance, they are ideal for high-traffic intersections, outdoor shopping districts, or large events. Some models also allow remote content management. Advertisers can change campaigns quickly and efficiently.
Advertising Mupis are not just about placing ads. They’re about communicating messages effectively in a public space.
They are used for brand promotion, event announcements, product launches, seasonal campaigns, and public awareness messaging. Beyond advertising, they can act as public information points, navigation aids, or even interactive kiosks. Let’s explore some specific use cases.
Mupis deliver unparalleled reach and frequency in high-traffic pedestrian zones. They target consumers when they are out of home. They are often in a receptive “shopping” or “leisure” mindset. Advertisers leverage them for massive brand awareness campaigns, promoting specific products or services, driving foot traffic to nearby stores, announcing events ,concerts, movies, festivals, and reinforcing TV or digital campaigns.
Mupis are perfect for businesses targeting a very specific geographic area, like:
Local restaurants, retailers, services, and events can cost-effectively reach their immediate community with relevant messages. This hyper-local focus advertising spend isn’t wasted on audiences outside the target zone, which offers excellent value for local businesses.
Municipalities and public agencies heavily utilize Mupis. They provide vital platforms for civic announcements, public health campaigns, cultural event promotions,museum exhibitions, library programs, emergency alerts, and directions. With integrated clocks, Mupi Watches exemplify this public service role.
Positioned strategically near store entrances, in shopping malls, or along commercial strips, Mupis act as powerful extensions of the retail environment. They can showcase in-store promotions, highlight new arrivals, feature special offers, or simply reinforce the brand identity right. They bridge the gap between the street and the store.
The uses extend further. Digital Mupis can serve as dynamic wayfinding points. They can host public art installations, enhancing urban aesthetics. During major events,sports tournaments, conferences, they provide critical directional and scheduling information. They can even integrate environmental sensors or Wi-Fi hotspots, evolving into true smart city nodes.
While both Mupis and Opis (another type of street-level advertising format) serve similar functions, they differ in design, size, and placement. If you can understand these distinctions, you can choose the right medium for your campaign.
Mupis are typically vertical and compact, which is ideal for sidewalk installation. Opis are larger and usually found on the sides or backs of buses or at bus shelters. They have more horizontal space and sometimes even wrap around structures.
Opis are often mobile (especially when used on buses), while Mupis are stationary. If you want your ad to travel across a city, an Opi might be more suitable. If you’re targeting a specific zone with dense foot traffic, a Mupi would be better.
Mupis are more commonly upgraded to digital formats, while Opis are still predominantly static. Digital Mupis offer interactivity, video playback, and real-time updates, giving them an edge in flexibility and impact.
Opis often reach commuters and drivers, while Mupis are better suited to reach pedestrians and public space users.
Mupis are a powerful tool as out-of-home (OOH) advertising. With options ranging from basic static posters to advanced digital and LED displays, they offer flexibility, visibility, and engagement across various environments. If you’re promoting a product, public information, or brand awareness, Mupis allow you to communicate effectively with your target audience.As a professional LED screen manufacturer, we provide a variety of Mupis LED posters. If you need them, please feel free to contact us.
SightLED is a professional LED display manufacturer, providing high-quality and customizable indoor and outdoor LED displays for advertising, events, sports, and more. With over 12 years of experience and certifications such as ISO9001-2015, CE, and TUV, we ensure reliable post-sale services and customer satisfaction. Trust us to meet your specific needs and provide long-term quality services.
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