In recent years, with the expansion of market demand in the LED display industry and the continuous broadening of application fields, LED display products have shown a diversified development trend. As a rising star in the LED display industry, LED transparent screens have been widely used in fields such as glass curtain walls, stage dance displays, outdoor advertising, and new retail due to their thinness, no need for steel frame structures, easy installation and maintenance, and good transparency. , is entering our field of vision with an eye-catching attitude.
According to predictions by relevant institutions, the market value of LED transparent displays will be approximately US$87.2 billion by 2025. LED transparent screens have rapidly emerged in a short period of time with their new application forms, leading technology development, and design concepts close to public needs, and a new blue ocean market has emerged.
The new advantages of LED transparent screens subvert traditional displays!
Outdoor advertising has always been the most important market for LED displays. However, in recent years, as the light pollution problem of LED outdoor advertising screens has gradually worsened, and the structural safety of LED displays has also attracted users’ attention, relevant agencies have become more stringent in the technical standards and installation approval of LED outdoor displays. Conventional LED outdoor advertising screens can play the role of lighting up the city and releasing information when they are working. However, due to their steel structure, when the LED display screen is not in use, it stands in the middle and looks out of tune with the surrounding environment, which greatly affects the city. of beauty. The LED transparent screen, with its high transparency, invisible installation, high-brightness display and other characteristics, just makes up for the shortcomings of conventional LED displays in this regard, and eliminates urban aesthetic problems to the greatest extent.
During the application process, LED transparent screens are mostly installed behind glass curtain walls. When not working during the day, they will not have any impact on the surrounding environment. At the same time, because it adopts a new form of indoor advertising and outdoor communication, it can well circumvent the approval of outdoor advertising.
Application areas of LED transparent screens
- Stage beauty
- Large shopping malls
- Chain stores
- Science and Technology Museum
- Glass showcases
- Architectural media
- Rental industry
- New retail
Stage beauty: The LED transparent screen can be built in various styles according to the stage shape. It uses the transparent, light and thin characteristics of the screen itself to produce a strong perspective effect and lengthen the depth of field of the entire picture. At the same time, it does not hinder the stage design, leaving space for lighting to hang and play, rendering a certain atmosphere and dynamics to the stage, and better expressing the theme.
Large shopping malls: The modern artistic beauty of LED transparent screens is effectively combined with the shopping mall environment. It has broad application prospects in shopping malls, glass partitions, etc.
Chain stores: A unique store image can attract consumers to stop and increase customer flow. The unique design technique allows the transparent LED screen to replace the traditional store exterior LED display, and provides richer and more vivid video advertisements, making the store extremely cool and eye-catching.
Science and Technology Museum: The Science and Technology Museum is an important scene for disseminating scientific knowledge. The LED transparent screen can be customized in special shapes to perceive the magic and mystery of technology.
Glass showcases: LED transparent screens have brought revolutionary changes to retailers and are increasingly popular in fields such as building facades, glass showcase decoration, and interior decoration.
Architectural media: Especially the application of glass curtain wall construction has become increasingly popular in recent years, with various solutions such as glass curtain walls and LED transparent canopies appearing.
Rental industry: More and more leasing industries tend to apply transparent screens. Rental LED transparent screen products must be light in weight, thin in structure, and have hoisting and quick installation functions. The entire screen is assembled and unloaded by fast bolts, which can be accurately And the screen can be set up and removed quickly, and different shapes can be assembled to meet the on-site modeling and display requirements.
New retail: In recent years, with the rise of the “new retail” concept, the digital signage industry represented by retail has expanded rapidly. LED transparent screens play an important role in commercial retail windows, interior decoration, building facades and other fields. It has brought huge changes to new retail. As we all know, store window displays are an important means for retail stores to display and promote products. The emergence of new retail will inevitably promote the development of the commercial display market, and at the same time, it will also create a certain incremental market for LED displays.
There is no doubt that LED transparent screens have become a dark horse in the LED display segment, and their wide application is accepted by more and more users. This also indicates that innovation plays a key role in the field of LED display. If LED transparent screens want to achieve further development in the field of commercial display, they need to increase investment in science and technology and innovation, and improve products according to the terminal needs of the commercial display market. In this way, LED Only then will the pace of expansion of transparent screens gradually accelerate, and it is expected to become an important development direction of the display industry in the future.
5 major benefits of LED transparent screens in application fields
- Modular design to create the size you need
- Light transmission
- Lightweight and compact, the feeling is different
- Easy to maintain
- Easily update marketing content
- Modular design to create the size you need: It can be used to make small, medium, large or even extra large LED screens without size restrictions. In theory, high-quality brightness, high resolution, and transparency remain the same no matter what size you build. The lightweight aluminum module frame is perfectly designed to ensure perfect alignment when assembling the digital LED sign.
- Light transmission: LED transparent screen provides unparalleled transparency (55% to 93%). Traditional LED window displays are like a dark wall, so shoppers can’t see what’s inside, and they block sunlight, so your indoor area needs an LED transparent screen with better light transmittance.
- Lightweight and compact, the feeling is different: Designed with efficiency and functionality in mind, the transparent LED display uses lightweight engineered aluminum and proprietary LED technology. This means that LED transparent screen display modules weigh only 10 kilograms per square meter, making them cost-effective to transport and easier and safer to assemble.
- Easy to maintain:Your LED transparent screen requires minimal maintenance. The LED strips have a long life expectancy and can be quickly and easily replaced when needed without having to replace the entire module. As long as the repair is completed in minutes and at very low cost, your digital LED sign will last for years.
- Easily update marketing content: It is very simple to program and update LED transparent screens (static graphics and videos). For portable LED poster displays, you can program the LED display directly from your computer, for larger custom LED displays (e.g., wall, curve, or cylinder), a control system unit connected to the computer allows you to program when needed Change. The intuitive software interface makes it easy to update displays in real time, remotely, or programmatically in advance, so your sign is always up to date.
Analysis of pain points of LED transparent screens
1. Lamp bead damage problem:
In the past, the LED transparent screen lamp beads were exposed to the outside and were easily damaged during transportation. In order to improve this problem, Zhongrun Optoelectronics’ LED transparent screen used lamp beads filled with glue and a PC mask for protection. It can effectively prevent damage during loading and unloading.
2.Problems with outdoor waterproofing of transparent screens:
Most of the LED transparent screens on the market cannot be used purely outdoors, and the rental market is often used outdoors. It is common to encounter rain, so waterproofing has become a part of the transparent screen. The biggest pain point is that Zhongrun Optoelectronics’ LED transparent screen can have truly waterproof performance through the special design of the power box and the glue filling of the lamp beads. After continuous research and development and improvement of the production process, it can have truly waterproof performance. It really solves the problem of LED transparent screen rental for stage beauty
