With the continuous advancement of digital display technology, the LED display applications are becoming more and more extensive. From commercial advertisements to high-end conferences, to radio and television media and exhibitions, more and more places are using LED displays.

Among them, with its unique packaging technology and excellent performance, COB LED displays are gradually becoming the first choice in the high-end display market. SightLED will explore the details of COB LED display price in depth.

Panoramic analysis of COB LED display prices

COB LED displays Price Range

The price of COB LED displays varies depending on many factors, including pixel pitch, resolution, size, brand, etc. The following is the mainstream COB LED display screens price range in the market in 2025 for your reference:

Note: The above prices not include the basic control system. Special customized requirements (such as curved splicing, high refresh rate, etc.) require an additional 15-30% cost.

Price fluctuation factors

Although the above prices are roughly reference prices. When you actually purchase, it may fluctuate due to various factors. For example:

Raw material cost: Price fluctuations of raw materials such as chips, PCB boards, and packaging materials will directly affect the cost of the display.

Production process and technology: Different production equipment, production scale, etc. will affect the performance and cost of the display.

Market supply and demand relationship: When the market demand is strong, COB screen may increase the price by a certain percentage; conversely, when the market supply is sufficient, the price may fall.

Brand and service: Well-known brands COB LED display screens are usually more guaranteed in terms of quality, performance and after-sales service, but the price is also relatively high.

Why does COB technology beat traditional SMD in terms of Small Pixel Pitch LED Screen?

Revolutionary breakthrough in physical structure

Compared with traditional SMD LED display screens, COB LED display screens have achieved a revolutionary breakthrough in physical structure. Specifically, it uses a bracket-free packaging technology to directly package the LED chip on the PCB substrate, eliminating the physical gap of the SMD lamp beads. In addition, it also uses full-surface lamination technology and uses high-transmittance optical glue to fully cover, greatly enhancing the durability and protection performance of the display screen.

Significant core performance advantages

In addition to breakthroughs in physical structure, COB LED display screens also have significant advantages in core performance :

From the above comparison, it can be seen that COB LED display screens are superior to SMD display screens in terms of contrast, bad pixel rate, thermal resistance coefficient, viewing angle and impact resistance. Therefore, COB LED display screens are more competitive in terms of display effect, stability and durability.

Full life cycle cost advantage

In addition to the initial purchase cost, COB LED screens also have significant cost advantages throughout their life cycle. Specifically:

Reduced installation and maintenance costs: COB screens support front maintenance, and a single person can complete panel replacement, greatly reducing installation and maintenance costs.

Energy saving: The efficient heat dissipation structure reduces power consumption to 1.8W/1000nit, which can save a lot of electricity compared to traditional displays.

Extended service life: 100,000 hours of light decay <5%, avoiding the cost and trouble of frequent replacement of displays.

Five Core Factors Affecting the COB LED Display Price

Raw material cost matrix

Raw material cost is one of the important factors affecting the price of COB LED displays. Specifically, chips, PCB boards, and packaging materials will directly affect the cost of COB displays. The following is a cost analysis of several major raw materials:

Chip: The chip is the core component of the COB display, and its quality, performance and price have a significant impact on the cost of the display. High-end chips such as Micro LED chips have higher brightness, contrast and color reproduction, but the price is also relatively high.

PCB board: The material, number of layers, wiring density, etc. of the PCB board will affect the performance and cost of the display. When the price of PCB raw materials rises, such as in 2024, affected by various situations, the prices of raw materials such as gold and copper have risen across the board, causing the cost of PCB raw materials to rise sharply, thus affecting the price of display screens.

Packaging materials: Packaging materials include glue, phosphors, etc., and their quality and performance directly affect the packaging effect and life of COB display screens.

Evolution of production process

Different production equipment, production scale, etc. will affect the performance and cost of display screens:

Packaging technology: COB packaging technology has the advantages of high integration and high reliability, but the production process is relatively complex and the cost is also high. In addition, the introduction of nano-level packaging technology has also increased production costs.

Production equipment: In order to improve production efficiency and product quality, COB LED screen production equipment and maintenance costs are also high.

Production scale: Large-scale production can reduce the production cost of unit products, improve production efficiency and product quality. With the expansion of production scale, head COB LED screen manufacturers can reduce costs by purchasing more favorable raw materials and optimizing production processes, thereby making product prices more competitive.

Performance parameter price curve

Specifically, the difference in performance parameters such as dot pitch, brightness, contrast, refresh rate, etc. will directly affect the price .

Dot pitch: The smaller the dot pitch, the higher the resolution of the display screen and the clearer the display effect, but the production process is more difficult and the cost is also higher. Therefore, samller pitch COB LED video display screens are usually more expensive.

Brightness and contrast: In order to provide better display effects under different ambient light, high-quality COB LED screens need to use higher-quality chips, packaging materials, and optical films, etc., and the cost will increase accordingly.

Refresh rate and grayscale: 3840HZ high refresh rate and high grayscale COB display screens can make the picture smoother and more delicate. In order to achieve this effect, more advanced driver chips and control technologies are also required, which increases the cost of the product.

Market supply and demand dynamic model

Chip supply cycle: The length of the chip supply cycle will directly affect the production cost and delivery time of the display screen. For example, the shortage of GaN substrates in 2024 will extend the delivery time to 120 days, which will increase the production cost of the display screen and the price will rise accordingly.

Explosion of scene demand: With the explosive growth of application scenarios such as XR virtual shooting, the demand for high-resolution and high-refresh rate displays has also increased, thus driving the premium of high-end products such as P0.9.

Technology substitution effect: The emergence of new display technologies such as OLED has exerted certain competitive pressure on COB LED displays. In order to maintain market competitiveness, some COB LED display manufacturers may adopt price reduction strategies to attract customers.

SightLED COB LED display solution recommendation

For different applications, the top COB LED display manufacturer-SightLED provides a variety of solutions:

Small pitch fixed installation COB Screen

The COB small pitch fixed installation solution is suitable for application:

High resolution;

• High brightness;
• High contrast application 
• High-end command centers;
• Radio and television studios, etc.
• SightLED Ultra series:
• P0.93 products support 7680Hz refresh rate
• Meet the needs of 8K/120fps film and television production.

At the same time, it adopts a 600×337.5mm standard size cabinet design and supports ±15° arc adjustment

It is convenient for users to splice and install according to actual needs.

View more our prodcut: Flip Chip COB LED Display

Typical case:

A TV station’s 4K studio uses a 576㎡ COB screen, which runs continuously for 20,000 hours without failure. This case fully demonstrates the excellent performance and stability of COB LED display screens in high-end application scenarios.

Mobile conference  COB system

The mobile conference COB system is suitable for application:

• Flexible mobility;
• Rapid deployment;
• such as corporate conference rooms, temporary exhibitions, etc.

View more our prodcut: Movable & Foldable Conference LED Display

Conclusion:

COB LED screens have shown strong competitiveness. With the continuous advancement of technology and the gradual reduction of costs, the COB LED screens applications are also constantly expanding, and the prices are getting lower and lower. We have reason to believe that in the future, COB LED screens will lead a new round of changes in small-pitch LED display technology. If you need these LED screens, please contact us when you are ready.