LED video walls are steadily gaining ground among event planners as an important element of the modern meetings, incentives, conferences, and exhibitions (MICE) industry. The large sizes, bright screens, and unmatched versatility of their displays not only capture the attention but also the imagination of your guests.

This trend is here to stay. A report by Transparency Market Research shows that the global LED video walls market, valued at around US$18 billion in 2021, is expected to be valued at over US$53 billion by 2031. But most importantly, they remain the industry leader for corporate events as a powerful brand communication tool.

Yeap Ming Feng, Head of Seedly, giving a speech at the Seedly Personal Finance Festival 2024.

Why LED Video Walls Are Essential in MICE Industry

1. Large Sizes and Bright Displays:

• LED video walls can be customized to any size, making them suitable for both small and large venues.
• Their high brightness levels ensure that content is visible even in well-lit environments, ensuring that your message reaches every corner of the room.

1. Versatility:

• LED video walls are incredibly versatile and can display a variety of content types, including videos, images, text, and live feeds.
• They can be used for presentations, live streaming, social media feeds, and interactive displays, making them a dynamic tool for engaging audiences.

1. Attention-Grabbing:

• The vibrant and high-resolution displays capture the attention of attendees, making it easier to communicate key messages and brand values effectively.
• They create a visually stunning backdrop that enhances the overall aesthetic of the event.

1. Enhanced Engagement:

• Interactive LED video walls can be used to engage attendees in real-time through touch functionality, polling, and social media integration.
• They provide a more immersive experience that keeps attendees focused and interested.

1. Durability and Reliability:

• LED video walls are designed to be durable and reliable, making them suitable for continuous use during long events.
• Their robust construction ensures that they can withstand the rigors of transportation and installation, reducing the risk of technical issues.

Market Growth and Future Prospects

The significant growth projected for the LED video walls market highlights their increasing importance in the MICE industry. By 2031, the market is expected to surpass US$53 billion, reflecting their growing adoption and value as a communication tool.

The Case : Elevating MICE Events with LED Display Screens

In the bustling city of Singapore, known for its vibrant business ecosystem and world-class infrastructure, the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is a significant contributor to the economy. Recently, Cary, a forward-thinking event planner from Singapore, decided to invest in LED display screens to enhance the impact of his upcoming corporate events. Here’s a closer look at Cary’s journey and how LED display screens transformed his event planning experience.

Leaders of the Singapore Maritime Week 2023 conference placing their hands directly on the LED video wall. Image: MPA Singapore

The Need for a Modern Solution

Cary has been in the event planning industry for over a decade, organizing a wide range of corporate events from small business meetings to large international conferences. Over the years, he noticed a growing demand for more engaging and visually appealing presentations. Traditional screens and projectors were no longer sufficient to captivate the sophisticated audiences that attended his events.

Determined to stay ahead of the curve, Cary explored various options and concluded that LED display screens were the solution he needed. The large sizes, bright displays, and unmatched versatility of LED video walls promised to elevate his events, providing a dynamic and engaging experience for attendees.

The Decision to Invest

Last week, Cary placed an order for several LED display screens from a reputable supplier. His decision was driven by several key factors:

1. Impressive Visuals: The high resolution and vibrant colors of LED screens promised to deliver stunning visuals, making presentations more engaging and memorable.
2. Versatility: LED screens could display a variety of content types, including videos, images, and live feeds, providing flexibility for different event formats.
3. Durability: Designed to withstand continuous use and the rigors of transportation and installation, LED screens were a reliable choice for Cary’s demanding schedule.
4. Interactive Features: The potential for interactive displays and real-time audience engagement through touch functionality and live polling was particularly appealing.

Installation and Implementation

Upon receiving the LED display screens, Cary’s team quickly set about integrating them into their event setups. The supplier provided comprehensive support, ensuring a smooth installation process. The screens were customized to fit different venue sizes and layouts, ranging from intimate meeting rooms to expansive conference halls.

The LED screens were also calibrated to ensure optimal brightness and clarity, even in well-lit environments. This was crucial for maintaining visibility and impact, regardless of the venue’s lighting conditions.

The First Event: A Resounding Success

Cary’s first event using the new LED display screens was a large-scale international conference held at a premier venue in Singapore. The screens were strategically placed around the conference hall, providing clear and engaging visuals for all attendees.

The impact was immediate and profound. Attendees were captivated by the bright, high-resolution displays. Presentations were more dynamic and engaging, with speakers utilizing the full range of the screens’ capabilities to enhance their messages. Interactive features, such as live polling and social media feeds, kept the audience engaged and participative throughout the event.

Feedback from attendees and clients was overwhelmingly positive. Many praised the professional and modern look of the event, attributing much of their enhanced experience to the impressive LED displays.

The Future of MICE Events

Cary’s successful integration of LED display screens into his events highlights the transformative power of this technology in the MICE industry. As event planners strive to create more engaging and impactful experiences, LED screens offer a versatile and reliable solution.

For Cary, this investment has not only enhanced the quality of his events but also solidified his reputation as a cutting-edge event planner. Moving forward, he plans to continue utilizing LED display screens, exploring new ways to leverage their capabilities and deliver exceptional experiences for his clients and attendees.

The price range of rental led display screen for MICE

Leasing LED screens for MICE (Meetings, Incentives, Conferences, and Exhibitions) events can vary widely in price depending on several factors such as screen size, resolution, duration of the lease, and additional services like installation and technical support. Here’s a general overview of the price range you might expect:

Price Factors

1. Screen Size and Resolution

• Small Screens (e.g., 55″ – 75″): $500 – $1,500 per day
• Medium Screens (e.g., 100″ – 150″): $2,000 – $5,000 per day
• Large Video Walls (e.g., 200″ and above): $5,000 – $20,000 per day

1. Duration of Lease

• Short-Term (1-3 days): Typically higher daily rates.
• Medium-Term (1 week): Discounts may apply, ranging from 10-20%.
• Long-Term (1 month): Significant discounts, potentially 30-50% off daily rates.

1. Resolution

• Standard Resolution: Lower end of the price range.
• High Definition (HD): Mid-range prices.
• Ultra High Definition (4K): Higher end of the price range.

1. Additional Services

• Installation and Dismantling: $500 – $2,000, depending on complexity.
• Technical Support: $50 – $100 per hour.
• Content Creation: Custom content services can range from $1,000 – $5,000 depending on requirements.

Sample Pricing Scenarios

1. Small Conference Room Setup

• Screen Size: 75″ LED Screen
• Resolution: HD
• Duration: 2 days
• Price: $1,200 for the screen + $1,000 for installation and support = $2,200

1. Medium Exhibition Booth

• Screen Size: 150″ LED Screen
• Resolution: HD
• Duration: 3 days
• Price: $3,000 per day = $9,000 + $1,500 for installation and support = $10,500

1. Large Conference Hall

• Screen Size: 300″ LED Video Wall
• Resolution: 4K
• Duration: 1 week
• Price: $10,000 per day with a 20% discount = $56,000 + $2,000 for installation and support = $58,000

The cost of leasing LED screens for MICE events can vary significantly based on several factors. For a precise quote, it’s advisable to contact LED screen rental companies and provide them with specific details about your event needs, including the size of the venue, duration of the event, and any additional services required. This will ensure you get an accurate estimate tailored to your particular requirements.

Conclusion

As the MICE industry continues to evolve, LED video walls will remain a crucial element for creating impactful and engaging events. Their ability to deliver bright, versatile, and attention-grabbing displays makes them indispensable for event planners looking to leave a lasting impression on their audience.